For the style-savvy guests who choose to stay in a unique Rome design hotel, Rome Fashion week is a must-attend event – and in fact, in many cases, their sole reason for a visit. This very fashionable event is held in July in Santo Spirito, Sassia. With famous attendees and highly influential fashion critics from Italian Vogue and Saks Fifth Avenue, this event oozes sophistication and, of course, style – only matched by the décor of the superb Rome design hotel in which many of them choose to stay.
Organized by AltaRomAltaModa, the event features top designers such as Valentino, Salvatore Ferragamo showing their new collections for spring and summer. Each meticulously designed runway show is a testament to the creativity and overall fabulousness of Italian fashion. Guests who choose to stay in a nearby Rome design hotel will not be disappointed with the artistic touch present in each show. The sheer spectacle of each production is a reason to attend in itself.
Fashion Week also holds a prestigious competition to scout for up-and-coming designers to show their collections. This competition, “Who’s on Next?”, is an event favourite that serves as the perfect platform for new designers to break in to the fashion business. The twelve designers selected to show are given the chance of a lifetime to be critiqued by international fashion legends. Targeted to designers who produce their garments and accessories in Italy, this event is truly unique to Rome in supporting domestic businesses. It not only serves as an encouragement for future designers but also offers a peek into the future of fashion. It is a special moment when the classic and contemporary styles meet in one place.
This will be the ninth year the “Who’s on Next?” event will take place. Since its humble beginnings this innovative platform has shown incredible growth. It features designers of clothing, shoes and other accessories. The fashion world has welcomed new designers such as Nicholas Kirkwood and Sergio Zambon, who had collections shown in past events and are now forging their own successful way in the world of fashion. AltaRoma has also now added a menswear section to the show, creating a more well-rounded event.
The unbridled creativity that oozes from every piece of clothing captivates guests and critics who are seeking upcoming trends, or just a little inspiration for their wardrobe. The craftsmanship unique to Roman design manifested in the style of each designer is unparalleled, and one of the reasons Rome Fashion week is such a widely attended international event. This dynamic display of couture shows cutting edge designs that are later worn by celebrities, socialites, and sold in up-scale boutiques and department stores.
Guests staying in a Rome design hotel can buy tickets to many different shows throughout the event or may prefer to attend just one. In any case, the experience will be a memory never forgotten – you may even get get invited to one of the famous designer after-parties.